George the Farmer Revenue

About George the Farmer

George the Farmer is an award-winning educational brand that teaches children about farming and food and fibre production through quintessentially Australian picture storybooks, music, live-action TV on YouTube and the ABC, and live performance. George the Farmer’s engaging and educational content is connecting with kids, families and teachers who care about the environment, agriculture, sustainability, and healthy living. Our flagship product, the George the Farmer book series, comprises 13 engaging picture storybooks that chronicle the adventures of George the Farmer, his agronomist wife Dr Ruby, and their twins, Jack and Lucy. Our books are designed to pique the curiosity of young readers about the fascinating people and processes involved in growing food and fibre. With relatable characters and captivating storylines, we take readers on fun journeys while exploring various commodities such as dairy, grains, wool, honey, and more. Our tales also cover themes such as sustainability, community, and technology. Our books have become an essential addition to many children’s bookshelves. Made in Australia, our picture storybooks are available for purchase on our website and through our 90+ stockists nationwide, as well as in Canada and the US. In addition to our books, we offer free, curriculum-aligned educational resources focusing on STEAM subjects. These resources, funded by George the Farmer, industry and government, are designed to provide children with an engaging and interactive way to learn about agriculture. To date, approximately 100,000 children across Australia have benefited from these resources, covering topics such as apples, chickpeas, wheat, wool, farm safety, and dairy. We’re passionate about making learning fun and accessible to all, and we believe that our resources provide a unique opportunity for young children to learn about where their food and fibre come from.

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