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About Guidance Redefined

SERVICES EXCLUSIVELY FOR MEDICAL DEVICE MANUFACTURERS Refresh market access strategy, elevate reimbursement knowledge, and navigate the complex payer environment. Melissa Coleman is the principal consultant at Guidance Redefined and offers consulting services exclusively to medical device manufacturers. She has nearly two decades of experience with Payers, IDNs, PBMs, GPOs, ACOs & Healthcare Providers. Guidance Redefined was established to offer both established organizations and start-up medical device companies the opportunity to engage with Melissa on an “as needed” basis. CONSULTING SERVICES • Sales Team Reimbursement Training and Development • Medical Device Value Proposition Messaging and Presentations • Market Access and Reimbursement Strategy for New Technology • Category 3 CPT Code Tactics • Disruptive Technology- Interaction with Medical Directors and Technology Assessment Committees • PBM and Rebate Contracts • Navigating Challenging Reimbursement Environments • Key Opinion Leader Development and Advocacy Campaigns • Provider Protocols for In-Office Procedures • Supply Chain Navigation • Complex Account Management • Economic Outcomes Messaging • Reimbursement “Toolbox” Development SALES TRAINING & DEVELOPMENT Melissa understands the impact that a well-trained and confident sales team can have on volume and revenue goals. She will customize a training program focused on demystifying the complex reimbursement landscape. She will work with your organization to design measurable pull-through campaigns to leverage existing medical policy coverage and maximize new wins. Melissa’s experience and positive energy will keep your sales team engaged as they become experts in how to execute on existing reimbursement opportunities and engage providers and payers in advanced discussions. TAKE YOUR TEAM FROM GREAT TO EXCEPTIONAL Contact us to book your discovery session!

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