Guideway® Financial Services

About Guideway® Financial Services

Guideway is the premier provider of quality, customised advisory services for large superannuation funds and independently minded advisory professionals. We are not aligned to any product or platform and specialise in true service-for-fee, product and platform agnostic advice. Guideway focuses on the delivery of advice from a client’s perspective. We understand members often present with a simple need for help, information and or guidance and are regularly shoehorned into a digital SOA process and this is often where the engagement ends. For this reason, Guideway’s tools are all designed to ‘meet clients where they are’ and we achieve this by focusing on the provision of general advice, information and nudges and where appropriate, scaled and complex personal advice. Our education platform, MoneyED, is natively AI augmented and is designed to accommodate and service each cohort group by providing customised learning journeys and education plans for members. Guideway’s ecosystem specialises in creating agency for members so that they may understand and navigate their way through to retirement with confidence, all with the knowledge of how and when to access fund services to support their journey. Whether it’s guidance and education, industry leading AI tools or personal advice assistance including compliance, please contact Guideway for more information (advice@guideway.com.au).

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