Hardlines Distribution Alliance
Marketing Services • 
44 Inverness Drive East, Building E, United States • 11-20 Employees
Company overview
| Headquarters | 44 Inverness Drive East, Building E, Englewood, CO 80112, US |
| Phone number | +13037923000 |
| Website | |
| NAICS | 5418 |
| Keywords | Advertising, Automotive, Hvac, Marketing, Housewares, Plumbing, Safety, Hardware, Electrical, Merchandising, Lawn & Garden, Adhesives, Wholesale Distribution, Pet, Hand & Power Tools, Outdoor Recreation, Program Negotiation, Builders Hardware, Independent Retail, Paint & Sundries, LBM, Farm & Ag, Conferences & Event Planning |
| Founded | 1953 |
| Employees | 11-20 |
| Socials |
Key Contacts at Hardlines Distribution Alliance
Steve Synnott
Chief Executive Officer
Trent Kauffman
Director Of Merchandising
Michele Simes
Director Of Events
Hardlines Distribution Alliance Email Formats
Hardlines Distribution Alliance uses 3 email formats. The most common is {first initial}.{last name} (e.g., j.doe@pro-group.com), used 70.6% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}.{last name} | j.doe@pro-group.com | 94.1% |
{first name}.{last name} | john.doe@hdaworks.com | 5.9% |
About Hardlines Distribution Alliance
Hardlines Distribution Alliance (HDA) is a multidivisional international merchandising and marketing organization with corporate headquarters in Denver. HDA’s emphasis on curated purchasing and marketing services offers personalized insights into program structure, item placement, and promotions that increase sales among member distributors. As the nation’s largest organization in the hardlines industry, HDA unites more than 60 member distributors, representing $7+ billion in annual purchasing power, and remains dedicated to the success of the independent channel. With 140+ distribution centers nationwide, HDA connects manufacturers, distributors, and retailers across all 50 states — driving growth in hardware, building materials, plumbing, electrical, paint, lawn & garden, and DIY supplies. We specialize in: • Merchandising and marketing programs that increase visibility and sales. • Inventory optimization and purchasing strategies that enhance profitability. • Industry-leading events — including the Executive Planning Conference (EPC) and Group Merchandising Conference (GMC) — that foster partnerships, showcase new product launches, and enhance growth opportunities. 🔔 Follow HDA on LinkedIn (click the bell) to stay updated with industry insights, event announcements, and news that shapes the independent hardlines channel.
Hardlines Distribution Alliance revenue & valuation
| Annual revenue | $1,539,990 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Marketing Services industry and current estimated revenues | $5,000,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 11-20
Seniority
Employees
Employees by Department
Hardlines Distribution Alliance has 10 employees across 5 departments.
Departments
Number of employees
Funding Data
Hardlines Distribution Alliance has never raised funding before.
Hardlines Distribution Alliance Tech Stack
Discover the technologies and tools that power Hardlines Distribution Alliance's digital infrastructure, from frameworks to analytics platforms.
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Miscellaneous
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Croatia
Peru
United Kingdom
Indonesia
New Zealand
South Africa
Taiwan, Province of China
Frequently asked questions
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