Hawai‘i Tourism Europe Revenue

About Hawai‘i Tourism Europe

Hawai‘i Tourism Europe (HTE) is the official European representative of the Hawai‘i Tourism Authority (HTA), the lead agency responsible for supporting and managing tourism for the State of Hawai‘i. HTE is vital in promoting the Hawaiian Islands across Europe, ensuring that all marketing and engagement efforts reflect Hawai‘i’s unique cultural values, support its communities, and preserve its natural beauty. HTA was established in 1998 and is guided by four key pillars: natural resources, Hawaiian culture, community, and brand marketing. Through these pillars, HTA and its global representatives like HTE work to manage tourism sustainably and regenerate the Islands for future generations. The goal is not just to attract visitors but to enrich their experience while ensuring positive outcomes for Hawai‘i’s residents. HTE shares this mission in Europe by positioning Hawai‘i as a destination that aligns with mindful travel, sustainability, and respect for local culture. All efforts are guided by HTA’s Strategic Plan, which aims to balance economic growth with community well-being and environmental stewardship. HTA supports the United Nations’ 17 Sustainable Development Goals and the Aloha+ Challenge, embedding global sustainability principles into local tourism management. Success is measured not only by visitor numbers, but also by resident sentiment, visitor satisfaction, daily spend, and overall impact on the economy and community. Hawai‘i Tourism Europe is proud to represent the Hawaiian Islands and share the spirit of aloha throughout Europe - inviting travellers to visit with care and leave with a deeper understanding of Hawai‘i.

View contact profiles from Hawai‘i Tourism Europe