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About Hella

Hella is a consultancy that helps leadership teams define the narratives - both internal and external - that guide growth, transformation, and how they show up to customers. A former senior creative leader at Red Bull and Apple, I work with businesses interested in building brands that engage customers over the long term. My focus is on using insights to inform the brand positioning, and creative that enables the down funnel work to flow. Get Hella into your inbox every week (or so), with our regular newsletter Brand New Story: Good stories by brands & humans.

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