Her Index

About Her Index

_At Her Index, we're committed to shining a light on the often unseen work women do. Our goal is to ensure that the tools and products impacting our lives truly serve us. By collecting valuable insights, Her Index drives the creation of solutions that better serve women's needs. Ever felt that a product or service designed for women didn't quite fit how your busy life works? We did too. That's why we created Her Index. Women are frequently left out of the process where crucial decisions are made that affect us. Her Index gathers information from women about their daily lives and priorities. We then share this information with those who design the products and services meant to make our lives easier and better. Each day, Her Index asks a question on topics relevant to women's lives. We compile the answers and share these insights with product makers and decision-makers. Our process makes the invisible visible: – Her Index asks – Women answer – Responses are compiled – Data is shared (you get to see the answers too!) – Data drives better solutions – Women are better served because their work is no longer invisible Help us reveal the hidden work women do every day: Sign up for notifications for our daily question on Instagram @HerIndex. Answer the daily question. Share the daily question with other women who have something to say on the topic. It's that simple. Every day, women answer a question, and the next day, we share a summary of the responses and pose a new question. Ask → Answer → Learn → Repeat

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