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About Highland View Strategic Marketing

Angie Dobrofsky is the founder of Highland View Strategic Marketing. She is a marketing leader and general manager with a passion for building brands and high-performing teams. With a proven track record of driving strategic clarity and delivering results through both top and bottom-line growth, Angie brings best-in-class industry expertise to brands of all sizes. As a hiking enthusiast, Angie knows that the journey is as important as the destination. Building the foundation for a strategy, aligning key stakeholders, and incorporating diverse perspectives is the key to success. The Highland View approach is about taking a step back to see the bigger picture and build the best strategy, the right way. That’s how we will propel your business forward together. www.highlandviewmarketing.com Key Skills *Brand Positioning – consumer target, brand architecture, modernization *Brand Strategy – strategic planning, opportunity identification *P&L Optimization – margin expansion, complexity reduction *Brand Activation – media strategy, shopper marketing *Innovation Strategy – white space identification, channel opportunities *Go-to-Market – communication plan, sell story, supply chain alignment *Team Up-Skilling – general manager mindset, P&L ownership

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