HL Innovative

About HL Innovative

HL Innovative is a sales, marketing, and branding solution provider for manufacturers of innovative, premium products with retail and online placement in the DIY Hardware Space. Leveraging our deep industry expertise and extensive relationships, we customize full-service and a la carte programs that create and deliver a blueprint for success for companies. This allows manufacturers to focus resources on what they do best—bringing truly exceptional products to life— while spending a fraction of the time and cost on the sales and marketing efforts necessary to deliver the results they desire. Understanding that certain key drivers define success, we work to develop and deliver on a go-to-market plan geared towards delivering a win-win outcome for both manufacturers and corresponding channel partners in which their products are distributed through. We specialize and thrive on working with superior new-to-market products that yield near-term revenue growth with a healthy margin while providing a great solution and realized value to the end customer. Our areas of focus include: ►Go-to-market strategies that connect you with best-in-class multi-channel distribution partners ►Identifying your product’s target demographic and understanding the best direct or indirect channel structure to achieve accelerated market awareness, penetration, and reach ►DIY product placement complemented with push/pull demand generation through a mix of in-store POP and social influencer campaign marketing programs ►Commercial architectural grade product placement and architectural design specification marketing ►Reseller partner programs ►Two-step wholesale distribution models and multi-location distribution center-product placement ►GMROI forecasting and long-term management ►Strategic long-term organizational planning and M&A advisory

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