Hospitality Online

About Hospitality Online

Can you put yourself in their shoes? From first impression to brand advocacy, the candidate experience impacts every applicant—including those who don’t get hired. Your goal should be to make sure the opinions formed during the recruiting process are positive. After all, every job seeker is a potential guest. What does your employer brand say about you? An effective employer brand promotes a favorable candidate perception and engages people who identify with your culture. To attract the best talent, tell a compelling story about working at your hotel. Put yourself in their shoes: How will a job with your organization increase their potential for success? Help them reach their career goals? How do happy candidates cultivate brand recognition and increase profitability? Job seekers share their recruiting experience with their friends, family, and peers. In other words, your applicants’ stories will influence many prospective customers. The ultimate candidate experience is not just about treating people with respect—it’s also brilliant marketing. Whether you realize it or not, when you post an employment ad you are doing more than just trying to fill a vacancy—you are marketing to real people who could be future employees, consumers, and brand champions. www.hospitalityonline.com

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