+Humankind Strategy Group

About +Humankind Strategy Group

Short and Long-Term Consulting + Brand Strategy + Positioning + Creative Briefs + Communication Plans + Brand Identity + Stakeholder Vision Sessions + Cultural Trend Analysis + Qualitative/Quantitative Research + Fractional CSO + Mentoring As an industry, we are all enamored by the volumes of data at our disposal and the groundbreaking advancements in AI technology. But it is equally important to invest our efforts in understanding people on a profound level. This requires focus, empathy, cultural context, firsthand insights and experiences, and fresh thinking. Our Mission: To leverage the massive impact of data/AI, plus powerfully harness the human element as a driving force behind business success. Our Expertise: +Humankind Strategy is where left-brain and right-brain intelligence intersect and marketing becomes a more persuasive art form that moves hearts, minds, metrics, and markets. Our Clients: Partners include a world-class medical institute headquartered in the tri-state area; a 55 year-old omni-channel retailer spanning nearly 40 states; a casual dining chain; a functional beverage launch; a mental health organization; an insurance provider; a rapidly-expanding community of senior living residences; several brands within a boutique NYC creative agency; a performance media agency and a highly-creative brand identity studio. Reach out if you need to crack a tough strategic challenge. michael@humankindstrategy.com __________________ +Humankind Strategy was created by advertising executive Michael Angelovich, a native New Yorker who has held senior Strategy & Research positions at powerhouse agencies including Zimmerman, mcgarrybowen, Publicis, Y&R, TBWA/Chiat/Day and Ammirati.

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