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About Ideas in Practice

At Ideas in Practice we know that not all marketing ideas are created equal. We understand the importance of using smart, profit-focused, and measurable online and offline business development strategies to help firms and individuals grow their brand and their bottom line. What sets us apart is that we don't just offer guidance in developing the best strategies - we actually stick around to help implement them. This hands-on approach allows our clients to see the impressive results of effective business development and marketing firsthand. It helps them attract, win, and retain long-term, profitable clients. Partner with us to make the most of your business development efforts and see the difference it can make for you and your firm. What we can do for you > We help our clients at each stage of the client lifecycle; from attracting, targeting, tendering and winning new business, to onboarding, nurturing and retaining loyal and profitable clients. > We assess how your firm communicates and connects and provide strategies on how to build your brand, stand out from competitors and enhance client and industry relationships to achieve strong ROI. > We work closely with your management and marketing team to implement these strategies; or if you don’t have internal marketing resources, we provide experienced outsourced marketing and business development advice & support. OUR KEY SERVICE AREAS ARE: > New Client Acquisition/ Targeting > Tenders/ Award Submissions > Client On-boarding > Client Satisfaction (Interviews, NPS & Service Enhancement) > Innovation & Technology (CRM, Dashboards) > Brand/ Communications Strategy > Digital presence (LinkedIn, Twitter, Websites and Search Engine Optimisation (SEO)) > Sales Training/ Coaching > Strategy Days/ Retreats > Strategy Planning, Audits & Implementation > ESG strategy and implementation

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