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About Ignite Insights

Ignite Insights is a market research and insights consultancy group based in Kansas City. We are a team of curious, critical thinkers, each with over 20 years of research experience and a passion for unlocking meaningful insights. We leverage our expertise, passion, and perspective to seamlessly and affordably help companies better understand their customers’ perceptions—to positively impact customer experience, product, and the bottom line. Ways that Ignite can help your company: *Primary Research: Brand, Product, Marketing, Retail - Ethnography - Qualitative Methods including in-home and in-store interviews, one-on one conversations, small group discussions, and focus groups - Quantitative Methods including things like new product development and evaluation, Attitude & Usage, Segmentation, Brand Evaluation, Tracking & Measurement, and so much more! *Customer Experience: Evaluation of touchpoints and development of customer journey maps - Qualtrics certified, Medallia user *Voice of Customer: Integration of Customer data including secondary, primary, POS, CX, enrichment data (like RUF and Experian), and social listening to provide a comprehensive and cohesive understanding of the customer, the brand, the product, and/or the experience. In addition to ad-hoc research projects we provide support to companies in additional ways. Don’t have a research team? Outsource the role to us, and let us handle all your research needs. We are more affordable than hiring staff, and free you from HR hassles. Too much work, not enough bandwidth? We can work alongside your research team, executing ad-hoc projects and acting as a stopgap due to leaves or attrition.

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