Illumina Research Partners

About Illumina Research Partners

Illumina is a strategic insights and activation partner that helps companies transform and build a brighter future. We break down barriers to uncover insights that help our partners build clear, concrete, strategic action plans and drive business impact. • You are the hero. We help you engage and align internal stakeholders to build solution engagement and ownership, and help you take confident actions. • We genuinely care about your underlying needs and strive for total solutions that create long-term success. Our services • Holistic qualitative and quantitative research that generates in-depth understanding of the people and human experiences unique to your business. • Strategic consulting to help you identify, clarify, and align business and stakeholder priorities, and establish confident actions that align with current and future human needs. • Professional workshops and facilitation to help you identify business challenges and opportunities that will lead to a competitive advantage. Detailed research and insights services • Quantitative surveys, qualitative focus groups and in-depth interviews, and analytics including driver analysis, root-cause analysis, forecasting models, sentiment analysis, gap analysis, NPS, heatmaps, A/B testing, churn analysis, customer lifetime value • Professionally facilitated workshops to engage stakeholders in the planning and actioning of insights • Customer and employee: Engagement, experience, satisfaction, loyalty, personas • Brand research: Reputation, awareness, equity, positioning, loyalty, health, experience • Innovation research: Strategic, process, product, concept, service, market, user-needs • Communications: Effectiveness, organizational, public relations, crisis, marketing • Retail: Customer behavior, journey mapping, segmentation, competitive analysis, pricing, assortment, layout, promotions, drivers and barriers, usage & attitudes / habits & practices

View contact profiles from Illumina Research Partners