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About Impact Pricing

Our mission at Impact Pricing is to educate companies about value based pricing, which simply means charge what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value. By starting with the goal of charging for value, the focus shifts to how to create, communicate and capture value. Every company exists to create value for their market. Value based pricing spotlights how much value you truly create. Our initial courses are focused on pricing and value in subscription businesses. This relatively new business model is very different from traditional businesses and requires a new framework for how to capture value from the market. These courses are offered both online and live. Impact Pricing also offers one-on-one mentoring for companies or individuals who would like to have a pricing expert looking over their shoulder while they make enormously impactful pricing decisions. Mark Stiving, Ph.D., the Chief Pricing Educator (and founder), has been in pricing since 1996. His mission is to help expand companies and grow people’s careers by sharing his knowledge of value and pricing. Mark and the company are based in Reno, NV but the rest of the team is dispersed around the world. Feel free to reach out to Mark directly at mark@impactpricing.com or 408-307-6800.

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