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About Impromptu Intelligence

Impromptu Intelligence provides Outdoor Media Owner and Retail Media Networks with metrics of the amount of people that have passed an out of home advert to help them increase advertising revenue Using our hardware named "The Imp" installed in, or close to an advertising display screen in a shopping mall, a retail outlet or other locations we answer these three questions 1.Footfall - How many people had the opportunity to see the advert on screen. 2.Frequency - What time of day does that advert have the most traffic/ 3.Dwell time - what impact does the advert have on peoples dwell time at the fixture ( Retail) Why are these questions important to our client base? 1 - Campaign metrics - the media owner can supply their buyers with frequency and footfall data for their campaigns. 2. Dynamic Pricing - identify busy times of day to justify higher rates for adverts ie prime times. 3. Sales Theatre for selling to prospective clients - they could choose a city - Birmingham, A lo0cation - The Bullring Shopping Centre, an advertising site - a DG digital screen on the upper mall, the distance - 2 metres and show RIGHT NOW how many people are in the vicinity of that advert - brining the audience to life for the prospect. If your a media owner and would love to have these metrics available to help you sell please drop me a line tom@theimp.co.uk

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