Initiative
Advertising Services
100 West 33rd, 4th Floor, United States
2001-5000 Employees (View 2,577 on Prospeo)
Company overview
| Headquarters | 100 West 33rd, 4th Floor, New York, NY 10017, US |
| Phone number | +12127041200 |
| Website | |
| NAICS | 541613 |
| SIC | 731 |
| Keywords | Analytics, Media Services, Branding, Consulting, Search, Market Research, Partnerships, Digital, Interactive, Innovation, Social, Mobile, Communications Planning, Sports & Entertainment, Communications Design, Client Advice, Cultural Communications |
| Founded | 1970 |
| Employees | 2001-5000 |
| Socials |
Initiative Email Formats
Initiative uses 2 email formats. The most common is {first name}.{last name} (e.g., john.doe@initiative.com), used 55.8% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name}.{last name} | john.doe@initiative.com | 55.8% |
{first initial}.{last name} | j.doe@initiative.com | 40.9% |
About Initiative
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Initiative revenue & valuation
| Annual revenue | $86,000,000 |
| Revenue per employee | $28,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Advertising Services industry and current estimated revenues | $275,200,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 2001-5000
Employees by Department
Initiative has 1,244 employees across 17 departments.
Departments
Number of employees
Funding Data
Initiative has never raised funding before.
Initiative Tech Stack
Discover the technologies and tools that power Initiative's digital infrastructure, from frameworks to analytics platforms.
Security
Digital asset management
Security
Cookie compliance
JavaScript libraries
CDN
Font scripts
JavaScript libraries
Webmail
Miscellaneous
Programming languages
Blogs
France
Poland
Spain
Canada
Frequently asked questions
Key Contacts at Initiative
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