instep.ai

About instep.ai

At InStep AI, we’re building the next generation of voice technology for the property sector. Our AI assistant, Ella, helps estate agents capture every lead, qualify enquiries and schedule appointments - day or night. Unlike generic AI tools, Ella has been trained on thousands of hours of real property conversations, meaning she understands the nuances of valuations, lettings, sales and everything in-between. She sounds natural, efficiently captures the right details and makes sure no opportunity slips through the cracks. Ella works as an autonomous AI agent: updating CRM records, triggering follow-up tasks, booking appointments and handling routine admin instantly after every interaction. That means less time wasted on data entry and more time focused on deals. But Ella goes further than answering calls - also working across WhatsApp & web to deliver a truly consistent customer experience across every channel. For estate agents, this means more leads, faster follow-up and a smoother workflow - all while improving customer service. For customers, it means getting answers and action when they want them. We believe AI won’t replace the human touch in property, but it will take care of the repetitive front-line and back-office tasks, freeing up agents to focus on relationships and results.

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