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About Investor Energy

When I was 12, I got my first job at the Historic West Side Market in Cleveland, Ohio. My responsibilities included fetching, loading, moving, and unloading produce. I also learned how to use a pallet jack and deal with people. Not necessarily in that order. The West Side Market is Cleveland's oldest publicly owned market. It started in 1840 when Josiah Barber and Richard Lord donated a tract corner of Pearl (W. 25th) and Lorain streets to Ohio City with the condition that it always be kept as a market site for the public. To this day, it remains a public market. What I enjoyed the most was the fast-paced environment and observing and learning how the market worked. This early childhood experience is why I still love hearing about a customer's business. and why it's still my real pleasure to add value whenever and wherever I can for my customers. My love of business lead me to an interesting, and fulfilling, sales and marketing career. I've marketed everything from half-cent diodes to 250,000-capacity forklift trucks and everything in between. I started my online marketing career in 1995. Earthlink was my first ISP, Netscape was my first browser, and I used Adobe Pagemill to create, launch, and manage websites. Today, the internet has fragmented almost everything, every product, and every audience. Take the music industry.; twenty years ago it was all about the Top 40. The Top 40 was promoted on radio, TV, and magazines. If you were a new musician and weren't in the Top 40. You had zero chance of becoming a household name. The web changed all that; thanks to the web, an unknown garage band can build a fan base online before a single song of theirs is played on the radio. Just think of Justin Beber. And now YouTube, iTunes, and Sirius XM these platforms feature millions of tracks, a far cry from the top 40. Today, you must know your audience to be an effective digital copywriter and marketing strategist. I love and enjoy this part of my job.

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