Ironwood Insights Qualitative formerly Observation Baltimore

About Ironwood Insights Qualitative formerly Observation Baltimore

Observation Baltimore’s recruiting team is the core strength of our market research services and one of the main reasons we are the premier firm in Maryland. Observation Baltimore is now part of the Ironwood Insights Group Our recruiting practices begin with a thorough understanding gained through collaborative client contact and comprehensive review of the screening criteria and profiles of the target audience. Observation Baltimore’s robust database is kept current with fresh respondents in perpetuity. Touchpoints include Panel Fox tracking, entering and updating of participation, monthly outreach via social media, and participant-centered communications. We ALWAYS use the telephone for verification of blinded recruiting criteria and confirmation calls. As members of AMA, Insights Association, SHSMD and QRCA we abide by the organizations’ Codes of Ethics. We utilize our professional associations’ training collateral, meetings and publications to keep abreast of best practices in market research. We hold our staff accountable to the industry’s ethical compliance and privacy standards. We support both in-person with closed-circuit viewing and virtual market research projects through standard practices and emerging industry platforms. Our new location in McHenry row is convenient for both respondents and clients, located on several public transit routes and within walking distance of several hotels. Most importantly: We understand market research! 1215 East Fort Ave, Suite 200 Baltimore, MD 21230 410-332-0400 info@obaltimore.com

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