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About It's Working Project

The It's Working Project is focused on the intersection of caregiving and work, actively shaping the American workplace in a Post-Covid world. Lovingly founded by Julia Beck, bringing 25 years of professional passion and noteworthy successes to the challenges of the American Workplace. Sharing insights and expertise via strategic planning, consulting, speaking and writing as a thought leader inspiring authentic care across sectors, populations, and generations. The It’s Working Project brings motivated and results oriented partnerships to brands, NGOs, publications and those committed to improving the caregiving landscape. Focus on the experience of both the employer and the individual employee, understanding the ways in which women struggle to survive and thrive in an ever-shifting economic landscape. Key Contributions Include: PUMP/ PWFA compliance Industry specific strategies for meeting and exceeding legal mandates for working parents Brand messaging Team development Launch/ earned media planning Strategic Partnerships Content strategy and execution Roundtable and educational presentations Author of think pieces for outlets including HBR, The Washington Post, InStyle, Bloomberg, Chicago Tribune, Boston Magazine, etc. Engaging a broad spectrum of employers and employees to develop success strategies identifying real-time needs and accessible solutions. Prioritizing and facilitating bespoke brand strategy with a clear focus on elevated consumer and employee experience. Integrating brand strategy through internal and external communications. Storytelling with purpose. Collecting and amplifying first person narratives of Americans at the intersection of work and caregiving. Coined the term “Panini Generation” - the messy, unpredictable and relentlessly demanding replacement and reality to the dated realities of the sandwich generation. Identifies shifting trends to better understand and communicate what comes next for working families.

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