@itspippa (formerly @eatinburgh) Email Formats

About @itspippa (formerly @eatinburgh)

In 2015, I started @eatinburgh as a way to share my love for Edinburgh’s independent restaurant scene. What began as a hobby - a simple Instagram page recommending my favourite local spots - has grown into a multi-platform brand with an engaged audience of nearly 200,000 followers across Instagram, TikTok, and Substack. Nearly 10 years later, my content has evolved far beyond food, but my core ethos remains the same: trusted recommendations, an eye for great places, and storytelling that blends the aspirational with the approachable. While I’m still deeply rooted in the Edinburgh restaurant scene, my platform has expanded to showcase travel, fashion, and lifestyle content, reflecting my own evolving interests and the things that genuinely inspire me. Whether it’s uncovering hidden gems in Scotland, sharing my favourite places from cities around the world, or curating timeless wardrobe pieces, my content is always driven by authenticity and a love for discovery. I’ve collaborated with a range of brands, from independent businesses to globally recognised names, creating content that seamlessly integrates brand storytelling with my personal style. Some partner highlights include Visit Scotland, Uber Eats, IHG Hotels, Tourism New Zealand, and ScotRail, where I’ve helped bring campaigns to life in an engaging and relatable way. Through @itspippa, I continue to connect my audience with the best places, experiences, and brands—always with a strong connection to Edinburgh and Scotland, but with an eye on the wider world.

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