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About JDI Market Research

JDI is a consumer research is a consumer research and insights consultancy. By creating a rich and complex web of conversations with your market we inform and assist businesses in developing brand and marketing strategies. We are constantly challenging our thinking to produce actionable outcomes grounded in commercial reality. Our researchers: ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ • Are highly qualified with an eclectic mix of skills including psychology, business management, marketing and strategy • Have years of experience conversing with consumers and entering their worlds in-home, in-store and virtually • Believe in the power of storytelling and bringing the consumer into the boardroom • Empower stakeholders by bringing them face-to-face with consumers in-situ enabling dialogue JDI operate in a broad range of industries including FMCG, automotive, healthcare, retail and services. Our expertise cover: ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ • Shopper behaviour studies: Retail and market strategy, customer experience and satisfaction • Exploratory studies: Needs, motivational, behavioural, usage and attitudes • Product and packaging innovation: Ideation, concept development and optimisation • Branding, advertising and communications: Concept testing, brand health, brand positioning and strategy development • Website / software development and evaluation • Automotive / product clinics • Manage and execute multi-country projects

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