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About JLF Consultancy

About I'm a growth-focused marketing and innovation leader who helps businesses turn complexity into commercial clarity. With close to two decades of experience across FMCG, retail, e-commerce, and purpose-led organisations, I’ve led high-impact brand, innovation, and customer strategies that drive measurable results. I specialise in leading through change—whether it's scaling for growth, integrating post-M&A, revitalising brands, or rewiring marketing functions to perform in modern, leaner environments. As a Fractional CMO and Strategic Advisor, I work with ambitious businesses to navigate inflection points—bringing structure, speed, and strategic focus to brand, marketing, category, innovation and in house creative, digital and e-commerce functions. I partner at the executive level to unlock revenue and margin, build capability, and accelerate execution without unnecessary overhead. I’m known for combining strategic clarity with operational execution—translating big ideas into bold, sustainable outcomes. ________________________________________ Key Strengths: • Commercial growth strategy & transformation • Interim/fractional marketing leadership • Brand, innovation & customer experience • Omnichannel marketing (digital, eCom, in-house, outsourced) • AI, content automation & agile ways of working • Post-acquisition marketing integration & team alignment ________________________________________ Industries I Support: • Consumer Goods & FMCG • Retail & E-commerce • Health, Wellness & Lifestyle • B2B Distribution • Not-for-Profit & Social Impact • Scaling Startups & Founder-led Businesses ________________________________________ If your business is growing, transforming, or repositioning, I help ensure marketing and innovation isn’t just a function—but a force for commercial growth.

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