JO&SO - The Cool Hotels in Portugal

About JO&SO - The Cool Hotels in Portugal

JO&SO is an online guide to the best hotels in Portugal, handpicked by sisters Joana and Sofia. We have been discovering Portugal all of our lives. From memories of a 12-hour journey from Porto to the Algarve in a packed car when there weren’t even proper roads or street lights to garden walks in Vidago with our grandparents. Countless experiences that we hold close to our hearts. We love travelling, and between the two of us, we have visited over 30 countries. We always try to find special places to stay – be it a fancy boutique hotel, a simple guesthouse, or a rural cabin. We look for beautiful design, thoughtful service, and good energy. In 2015, in the aftermath of the economic recession that hit our beloved country so badly, we noticed something happening. From a couple of design-led guesthouses opening in the Miguel Bombarda neighbourhood in Porto to the first boutique hotel in Lisbon, and eco-stays that few people knew about started popping up in the Portuguese rural areas. A year later, we launched joandso.com as a fun side project born out of a genuine desire to share our discoveries. JO&SO is like a list of hotel recommendations we’d give to our friends who plan to visit our beautiful country. Our website became more popular than we ever imagined, having helped people from more than 100 countries plan their trip to Portugal. We’ve also appeared on national television in Portugal and France, picked up some lovely awards, and been featured in cool publications such as Condé Nast Traveller and New York Magazine. In July 2021, our first book 'The 500 Hidden Secrets of Porto' was published worldwide by Luster. This Porto travel guide brings together our local knowledge, tailored for both visitors eager to unearth Porto's hidden gems and locals keen to rediscover their city. The book lists 500 things about Porto in 100 categories.

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