JPMartin Projects

About JPMartin Projects

Transformation and innovation leader with the proven ability to drive customer-centric decision-making within organizations. Extensive expertise in market research and analysis, design thinking, systems thinking, identifying opportunities for innovation, conceptual designs, and delivering influential storytelling presentations to the C-suite and cross-functional teams. 13 years of experience in the insurance, CPG, hospitality, nonprofit, and toy and family entertainment sectors. KEY ACCOMPLISHMENTS - Directed brand, communications, and marketing strategy for Aflac from 2016 - 2020, supporting a 60% increase in share price after a five-year period of revenue stagnation. - Built strong, collaborative relationships with Aflac’s executive leadership, marketing, sales, operations, and product development teams. - Defined Aflac’s brand strategy, refined its positioning, and transformed the way the organization delivers value to its audience: from ‘income replacement’ to ‘coverage for the expenses health insurance doesn’t cover.’ - Built and presented a storytelling presentation to Aflac’s CEO/Chairman, US President, and CMO on American office workers’ perceptions of their financial vulnerabilities, with recommendations grounded in business analytics and insights from subject matter experts on the US healthcare system. - Led primary research on the impact of ‘surprise medical bills’ on American families and individually presented a 90-minute multimedia deck of research findings and recommendations in the keynote presentation at an all-agency Aflac Leadership summit in NYC.

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