Kanga International Trade Pty

About Kanga International Trade Pty

Kanga International Trade Pty Ltd was founded in 2016 and is located in Riverwood, NSW. Our company was born to procure and export premium Australian-made craft beer, followed by coordinating with our down-stream in whole range of China. We are interested in exporting craft beer not only due to the emerging craft beer market in China, but also relying on our professional and well-funded distribution channels in whole range of China. In 2017, Kanga founded “The Home of Aussie Craft Beer” in China. Through the concept behind this brand, we hope to deliver a much more convenience, healthy and authoritative resources and information platform on Australian craft beer for all imported beer wholesalers in China, thereby all end-consumer in China will benefit from product diversification. Our goal As an intermediary, our goal is to establish a stable, structured supply and distribution chain in China in order for us to receive feedbacks and estimate future trends from all levels of distributors and end-users, to finally achieve a better coordination in time with breweries in Australia. At the same time, it is also our responsibility to monitor the behaviours conducted by all levels of distributors under us in the whole range of China in order to take care of the intellectual property for beer brand owner in Australia. Our strategy Kanga is consistently working with our well-funded, down-stream partners in China. We share all variable transaction costs and marketing expenses in order to continually expand the market on the beers or brands that we are authorized to sell. We manufacture marketing tools in China such as beer glass, light box, bar mat and etc., all printed with the beer brand logo. We provide all these items to our sub-distributors so that they would able to provide to retail bars and pubs for free. We have signed more than 20 sub-distributors located in different provinces in China and each sub-distributor is required to order 50 cartons each month.

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