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About KARIKA

What you can expect when working with us: • EXPERIENCE: Throughout our career, we've conducted numerous projects covering diverse topics and methodologies. • COLLABORATION: We collaborate closely with our clients to SOLVE problems, rather than merely conduct research. • KNOWLEDGE TRANSFER: Our research process concludes with a WORKSHOP where we assist the Client in leveraging the research insights effectively in their business. • SOLUTION-FOCUSED: Our expertise in various research tools allows us to prioritize solving business problems using the most optimal methodology or a combination of methodologies. • EXPERTISE: Our project leaders are involved in all project phases and maintain direct communication with clients and research participants, enabling us to deliver prompt and reliable information, along with additional insights that may not have been initially considered. • ACCURACY: We are committed to meeting agreed-upon deadlines. In essence, you can rely on us as a skilled partner who understands your needs because EXPERIENCE MAKES THE DIFFERENCE. "Without data, you're just another person with an opinion." - W. Edwards Deming The methods we use (FGD, InDepth interview, CAWI, CLT, Shop Along, Ethnography, Mystery shopping, etc.) are merely tools we use to construct our projects. Our extensive experience with various methodologies enables us to choose and blend methods that offer solutions to our clients' business challenges. Types of research we conduct include: • Marketing materials test: pre-test/post-test (commercials, logo, marketing messages…) • In-store research: Mystery shopping, Shop Along • Brand-related research: Image Study • Customer-related research: Shopping or Consumption Habits, Customer Journey, Segmentation, Satisfaction, Loyalty • Product-related research: Taste test, product packaging test, New product concept test… • Employee-related research: Employee engagement • Usability Study

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