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About Kraamzorg Groei & Bloei

Kraamzorg Groei & Bloei is redefining what it means to care for new mothers. Based in Rotterdam, we are the first maternity care organization in the Netherlands to center mental wellness, emotional strength, and cultural inclusivity in postnatal care. Our mission is to ensure that every woman feels seen, supported, and empowered—not just physically, but emotionally—during one of the most vulnerable and transformative moments of her life. Our care model blends certified medical support with mindset coaching, emotional guidance, and holistic self-care, delivered directly in the home during the critical first week after childbirth. This integrated approach has made us one of the most trusted providers in the region, with consistent demand, a fully booked schedule through 2026, and a loyal community of families and care professionals who believe in our vision. Founded and led by a woman of color, Groei & Bloei reflects the strength and diversity of the communities we serve. We are now scaling our impact through a franchise-ready model, workforce development programs, and the launch of tools like our “Feeling Good in Your Skin” workbook to reach more mothers across the Netherlands and beyond. As we pursue ISO/HKZ quality certification and expand our care platform, we welcome partnerships with those who believe that maternal mental health is essential, not optional.

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