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About Kristin O'Rourke

Senior results-oriented marketer with over a decade of experience launching and growing dozens of digital-first brands. Focused on developing, implementing, and optimizing full-funnel growth strategies to attain the first $1M to $75M in revenue. Fingers-to-keyboard and strategy experience across website, paid, owned, and earned media for both subscription and non-subscription based businesses. Tactical, scrappy, and proven team leader with the ability to navigate highly matrixed organizations, influence partners, and build consensus across various functional divisions. I partner with clients at various phases, including pre-launch, launch, growth, and scale with both scrappy and millions in yearly marketing budgets. Clients include: Oatly, Tracksmith, Ursa Major, M.M. LaFleur, Mockingbird, Serta Simmons Bedding, Tuft & Needle, Tomorrow Sleep, Dormify, Pinrose, Fable, Capitalize, ALOHA, Basis, Realm, and Finch. • Work with executive teams at various phases, including pre-launch, launch, growth, and scale to define marketing and business goals based on funding, resources, company lifecycle, competitors, and historical track record. • Identify gaps within marketing strategies, operations, digital infrastructure, and agency partners; effectively create business cases for new initiatives, and present to key stakeholders. • Build marketing budget and channel allocation models based on KPIs and business strategy. • Obtain buy-in and strategic feedback on full-funnel marketing campaigns and new feature launches; implement procedures to execute, drive measurable results, and streamline internal processes. • Analyze marketing data to drive continuous improvement and hypothesis-led testing of new concepts. • Assist in talent recruitment and re-organization of internal teams. Vet, negotiate, and manage agencies.

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