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About Kusha Wear

We are KUSHA! In isiZulu, it means ‘fresh’; in Hindi, it means ‘talented one’, and in Sanskrit, it means "sacred grass. We are a clothing brand with our roots planted in South Africa, but born with a global DNA. That’s where KUSHA found its name and, in this way, incorporates diversity. Simplicity, functionality and contemporary African fashion, are the fundamentals on which the brand is built. KUSHA is committed to giving life to the inspirational idea of merging tradition, minimalism and style, and in doing so, creating excellent clothing that inspires and reflects your state of mind. We strongly believe that modern men and women must conduct themselves as innovators, creators, righteous, and conscious, as demonstrated by their standards, actions, and styles they portray. The focus of our brand is casual wear, relaxed and unstructured yet tailored and impeccable. We pride ourselves on handpicking the best designers and sustainable manufacturers to collaborate and work with. KUSHA sources and selects only the best quality natural fabrics for our garments based on the need for multifunctional products. From hiking to a day on the beach, from school to a walk in nature, from the office to a night out, there is a KUSHA item for you. The design process is rooted in the beautiful and inspiring connection between fashion and art. It mixes exciting prints and shapes, where beautiful silhouettes blend with unexpected details. All with the authentic intention to step away from the crowd and, in this way, create a product that merges the uniqueness of an African touch with minimalist universal designs. KUSHA doesn’t believe in saving your best clothes for a special occasion. If you love it, wear it. We will be bringing you clothes and accessories that enrich the everyday.

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