Lady Rogue Beauty

About Lady Rogue Beauty

Lady Rogue Beauty is revolutionizing the luxury beauty industry by combining cutting-edge AI technology with the power of Ayurvedic ingredients to create makeup that celebrates South Asian and Indo-Caribbean skin tones. Our Mission We're closing the shade gap in beauty by developing foundation shades that have been systematically overlooked by traditional beauty brands. Our AI technology analyzes diverse skin tones to formulate shades that don't currently exist in the market, creating truly inclusive beauty products that honour heritage while embracing innovation. Our Products Our hero product is an Ayurvedic liquid foundation available in 6 inclusively developed shades that are 90% natural, vegan-friendly, and cruelty-free. Each formula combines modern colour science with traditional Ayurvedic ingredients selected for their skincare benefits. Our Impact Lady Rogue Beauty is more than makeup—we're building a movement that honors cultural heritage while redefining beauty standards. By targeting the $57B North American beauty market with products specifically formulated for underserved communities, we're creating both social impact and significant business opportunity. Recognition Our innovative approach has already garnered significant industry recognition, including being named a Top 5 Venture at YSpace's EmpowHER Tech Launchpad, winning the Startup Zoo pitch competition, and winning the Beauty Tank competition at Makeup in LA, one of the beauty industry's popular trade shows. Founded by Shalini Hernandez, Lady Rogue Beauty is daring to unfollow the rules of beauty, one foundation shade at a time. Launching 2025 | www.ladyroguebeauty.com

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