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About LBR Insight

For over 13 years, LBR Insight has been the go-to qualitative market research partner for many household brands. Our expertise lies in message development research, which we see as everything from insight mining and messaging and positioning development, all the way through to creative testing/optimization and beyond. We are not your typical market research agency, as all LBR Insight employees were brought up in the advertising world, working at advertising/marketing agencies (both big and small), and client-side marketing departments. From our point of view, WE GET IT. We have been in your shoes and realize the decisions that need to be made, not to mention the timelines and budgets that need to be adhered to. We approach every research project with a fresh set of eyes and recommend an approach, whether focus group, IDI, ethnography, or online, in order to fit your team’s needs. We also offer innovative techniques not used by other vendors, that have been developed in combination with our clinical psychologist. All LBR Insight moderators are RIVA trained. Our experience includes multiple industries such as beauty, food (restaurant and grocery products), government, healthcare (pharma and insurance) and cannabis, to name a few. If you are looking to conduct multicultural, rare condition, sensitive topic, consumer/HCP or bias research, we can tell you more about our unique approaches and techniques. Contact us!

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