LDS Investments

About LDS Investments

LDS Investments is an investment platform established in Hong Kong by Chul-joo (CJ) Lee and led by Chul-joo (CJ) Lee and Homer Sun. Chul-joo (CJ) Lee began his career in investment banking before becoming a founding member of Affinity Equity Partners, one of the largest Pan-Asian private equity firms. As Managing Partner overseeing over US$12 bn in assets under management, he led and executed a number of market-defining investments, across multiple countries in Asia in a wide range of industries. CJ retired from Affinity in 2023 to focus on running his family office and other family businesses. Homer Sun began his career as an M&A lawyer and M&A banker before becoming CIO at Morgan Stanley Private Equity Asia, a leading Pan-Asian private equity firm. Overseeing over US$4 bn in assets under management, he led numerous milestone private equity transactions in Asia and managed portfolio construction for over 60 buyout and growth investments in the region. Homer retired after 20 years at Morgan Stanley to focus on entrepreneurial pursuits. Leveraging CJ and Homer’s extensive private equity experience, LDS's investment objective is to achieve long-term, outsized returns by focusing on lower middle market (LMM) private equity co-investments and LMM managers with a focus on North America and Europe. LDS believes the LMM offers unique access to less efficient price discovery, multiple levers to create value and, ultimately, high alpha opportunities with the right manager and deal selection. We strongly believe the key to achieving our goal lies in forming strong partnerships with like-minded investors. We are motivated to combine our investing experience and expansive network in Asia with the expertise and drive of our partners. We strive to build long-term relationships with these partners that extend far beyond economic gain, where through the journey of investing we can become friends.

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