


Life is Good
Retail Apparel and Fashion • Boston, Massachusetts, United States • 501-1000 Employees
Company overview
| Headquarters | 253 Summer St, Boston, Massachusetts 02210, US |
| Phone number | +16035946100 |
| Website | |
| NAICS | 315 |
| SIC | 275 |
| Keywords | Licensing, Accessories, Apparel, Partnerships, Emotional Health, Optimism, Good Vibes, Fun Graphics |
| Founded | 1994 |
| Employees | 501-1000 |
| Socials |
Key Contact at Life is Good
Life is Good Email Formats
Life is Good uses 5 email formats. The most common is {first initial}{last name} (e.g., jdoe@lifeisgood.com), used 82.9% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}{last name} | jdoe@lifeisgood.com | 85.3% |
{last name}{last name} | doedoe@lifeisgood.com | 9.8% |
{first initial} | j@lifeisgood.com | 1.2% |
{first initial}{first initial} | jj@lifeisgood.com | 1.2% |
About Life is Good
For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. The adventure was great, but sales were, uh, lacking. In 1994, with just $78 to their names, Bert and John designed their first “Life is Good” t-shirt to counter the negative news – and discovered how those three simple words could inspire people to focus on the good. It should have come as no surprise that the power of that one idea was just too strong to get wrong. After all, Bert and John’s mom, Joan Jacobs, had raised them to believe in the power of positivity. As a parent of six kids, raising the family on their dad’s slim salary, Joan still managed to make little moments magical. She didn't just tell bedtime stories. She unlocked her kids’ imaginations. In her tales, she became a wolf on a bicycle, or a princess in a flying submarine, or a dragon who breathes love instead of fire. In fact, our logo was inspired by Joan’s creative bedtime stories. It’s a symbol of her fierce love and a tribute to her playful imagination. We like to think of Joan Jacobs as the original “Playmaker,” a term we coined that describes those who help kids heal and thrive through the power of play. In Joan’s honor, more than 10% of Life is Good’s annual net profits are donated to the Life is Good Playmaker Project to help raise the next generation of optimists.
Life is Good revenue & valuation
| Annual revenue | $150,000,000 |
| Revenue per employee | $182,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Retail Apparel and Fashion industry and current estimated revenues | $480,000,000 |
| Total funding | $16,000,000 |
Employees by Management Level
Total employees: 501-1000
Seniority
Employees
Employees by Department
Life is Good has 191 employees across 16 departments.
Departments
Number of employees
Life is Good Tech Stack
Discover the technologies and tools that power Life is Good's digital infrastructure, from frameworks to analytics platforms.
Advertising
Security
Advertising
Security
Analytics
JavaScript libraries
Livestreaming
JavaScript libraries
Payment processors
JavaScript libraries
JavaScript libraries
Advertising
Frequently asked questions
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