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About Lion+Owl

Lion+Owl is a pioneering kids’ apparel company based in St. Louis, MO, that designs and manufactures innovative clothes kids feel good wearing. We create universal designs, moving beyond girls’ and boys’ sizes and stereotypes, and incorporating thoughtful design to help kids with sensory issues, attention needs, and fit concerns. Our smart fit technology improves fit and comfort through color blocking, support & compression, sensory decals, and are tagless with soft seams. Designed for ALLkids+, Lion+Owl is inspired by real kids to make clothes that everybody feels good wearing. Our designs feature clever details that are rooted in accessibility and inclusivity so kids can be their true selves. We offer apparel for often overlooked markets, such as neurodivergent kids and LGBTQ+ kids. Our premium clothes are designed with little details that can make a big difference, such as tagless and soft seams, bold designs and amazing colors, versatility and mix-and-match-ability, considerate seam and print placement that doesn’t draw attention to sensitive areas, tactile elements for subtle fidgeting or self-soothing, and compression that feels like wearing a hug all day. Our materials are chosen for their comfort and wearability so they can keep up with active kids and stay vibrant after repeated wear and washes. Lion+Owl is truly design for all, and one of the only inclusive design children’s apparel companies on the market. We understand the importance of representation in the world and the impact that it can have on their self-expression and confidence. Through our thoughtful design details, we are building communities of kids who will welcome others as they are, helping all kids find helpers and playmates.

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