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About Lisa Chiapetta & Associates

I am dedicated to offering high quality marketing research services to support any size business. I value my relationships with clients and partnering with them to achieve their goals. EXPERIENCE * Over 25 years of experience devoted to fulfilling research needs in the San Francisco Bay Area and beyond. * Solid record of success in planning, managing, and executing both qualitative and quantitative marketing research projects for leading companies in a variety of industries including high tech, financial, and consumer goods. * Versatile skills with a proven ability to provide high quality results while managing costs and client needs. * Skilled at working cross-functionally with product, design, marketing, and business to identify research needs and plans. * Strong storytelling, data visualization, and presentation skills. *Committed to excellence whether on the front lines or behind the scenes supporting colleagues. * High level of energy, integrity and trustworthiness. SERVICES/SPECIALTIES Focus Groups Ethnographies Usability / UX Testing Bulletin Board Groups Mobile Research Facilitation using projective techniques including the LEGO® SERIOUS PLAY® Method Telephone Interviews Gang Interviews (30+ respondent groups) Nationwide Recruiting Automotive Field Management On Site Interviewing Screener Development Survey Design Moderation Report Writing

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