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About LITERAL North

Literal North is a Chicago-based consulting firm that provides B2B customer research and customer due diligence on behalf of leading middle market growth companies and the private equity firms that own them. We focus on companies in value-added distribution, business services, and industrial products and services sectors typically valued between $20 million to $500 million. We seek to partner with outstanding management teams and private equity teams with a track record of success and a desire to execute on well-defined value-enhancing initiatives. The LITERAL North team includes experienced practitioners who enjoy speaking with customers and share the mission of revealing opportunities for value enhancement for the management teams that we serve. Literal North is built on these core beliefs: (1) Curious Clients Embrace Truth: Our clients are eager to discover why customers choose their products, how to stand out, and how to expand their market share. (2) Superior Intelligence Equals Excellent Performance: We engage with a network of customers, partners, influencers, and even competitors. (3) Clear Goals, Powerful Outcomes: Collaborating closely with clients, we set clear objectives, develop discussion guides, and choose the right targets for our outreach. (4) Tenacity and Thoughtfulness: Our approach is meticulous, involving structured phone calls, virtual discussions, and surveys, culminating in comprehensive, thematic reports that offer both qualitative and quantitative insights. Literal North is more than a practice; it's a commitment to transforming transaction intelligence with curiosity, clarity, and tenacity.

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