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About LMCHING.COM

Founded in 2016, LMCHING GROUP LIMITED started as a wholesale warehouse and transitioned into retail in 2019. The company quickly gained attention for offering premium Korean skincare to global customers. By 2021, it expanded into Europe with a catalog of over 5,000 products, including skincare, cosmetics, and luxury fragrances from iconic brands like Chanel, Dior, and Hermès. With a focus on authenticity, LMCHING sources products directly from top-tier manufacturers in Korea and Europe, combining innovation with artisanal quality. Since 2023, the company has seen rapid growth, now serving customers in over 200 countries and partnering with 300+ retail outlets worldwide. To support its global reach, LMCHING has established six regional offices: 1. Corporate HQ – Hong Kong 2. Middle East HQ – Dubai, UAE 3. Beijing HQ – Beijing, China 4. Shenzhen HQ – Shenzhen, China 5. Oceania HQ – Melbourne, Australia 6. Southeast Asia HQ – Ho Chi Minh City, Vietnam LMCHING’s vision is to become the top online destination for luxury beauty by 2026 - making premium skincare and fragrances both accessible and affordable. The brand ensures a seamless shopping experience, fast processing, international shipping, and customer support with an average response time of just over three hours. Industry Recognition: - Best CEO – World Technology Awards - Google Trusted Store Badge - Most Reputable Global E-commerce for Skincare – BUSINESS INNOVATOR - Outstanding E-commerce Award – Capital Magazine - SERA Fellowship – Honoring Founder Ms. Li Miu Ching Beyond retail, LMCHING offers expert-written skincare guides to help customers stay updated on Korean and European beauty trends. As it grows, LMCHING remains committed to authenticity, performance, and global customer care.

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