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About Lo Siento

After starting his career in Industrial Design at Escola de Disseny Elisava (Barcelona), Borja Martínez moved to London in 1999 to study Graphic Design at the London College of Printing (today, London College of Communication). During those four years, he combined his studies with a a part time job as a designer at Visioncorp; in 2004, he returns to Barcelona to work at Gráfica (www.graficadesign.com) and, a year later, at Basedesign (www.basedesign.com) part time. In 2005, Borja Martinez on his own founds Lo Siento, where he starts developing different Graphic Design and art direction projects for clients such as Sandro Desii (italian pasta and ice cream manufacturer), The Pinker Tones (electronic music band), Txoco (gastronomy), Roca (bathroom fittings), El Bulli (gastronomy), Macaco (musician) o Easyled (lighting company). In 2010, LoSiento is awarded by the FAD (Fomento de las Artes Decorativas) with the Grand Laus award. Nowadays, Lo Siento gathers a team of 5 professionals and continues to work in design projects from the fields of corporative, packaging, editorial and carrying out personal projects as well. The studio is specially interested in taking over identity projects as a whole. The main feature of its work is its physical and material approach to the graphic solutions, resulting in a field where graphic and industrial go hand by hand, in a constant search for an alliance with the artisan processes.

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