LocalFactor

About LocalFactor

LocalFactor, a Viamedia Company, is redefining what’s possible in digital media. LocalFactor helps brands and agencies navigate a fragmented consumer landscape with exclusive data and supply, proprietary technology and operational excellence. Now backed by the scale and resources of Viamedia, our proprietary Performance Engine unifies strategy, execution, and optimization across every digital channel, so while consumer attention may be fragmented, your campaigns never are. What We Do: Omnichannel Media Buying A team of programmatic experts acts as an extension of your own, executing high-performance campaigns across Connected TV, Video, Display, Audio, DOOH, Social, and more. Platform-agnostic and audience-first, LocalFactor meets your audience wherever they are, with maximum efficiency and impact. Privacy-focused, ID-less Audiences, Powered by the Geo-Graph™ LocalFactor builds scalable, privacy-compliant audiences through proprietary Geo-Graph™ and LocalFactorID (LFID) technology. These tools turn location and behavioral insights into omnichannel campaign consistency, without relying on cookies or IDs. Attention+ Studio Creative technology transforms a single video or an entire asset library into dynamic, personalized ads for CTV, mobile, and desktop, helping you drive more ROI from existing content. Unified Performance & Insights Delivering clarity to multichannel performance with accessible dashboards and real-time visualization, helping your team make informed, campaign-wide decisions that turn learnings into long-term growth. Curated Deals Custom PMPs built for scale, performance, and simplicity. Each deal combines premium inventory with proprietary LFID audiences, delivering measurable results and streamlined media buying. As part of Viamedia, LocalFactor is more equipped than ever to deliver high-performing campaigns with local precision and national scale. Learn more at localfactorgroup.com

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