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About Love Is Project

What if you could empower communities across the world via an ethical supply chain of love? What if you could buy something that positively impacts the lives of others across the world? Would you? With each bracelet sold, Love Is Project fulfills its mission of empowering thousands of female artisans in developing countries around the world through fair wages, healthcare, education, and more, paving the way to a positive future ahead. Why LOVE? In 2012, our founder, Chrissie Lam, felt moved to do something wildly different with her life, but she wasn’t sure what. Inspired by this unnamed feeling, she decided to leave her job in corporate fashion and set sail to discover what lies ahead. While traveling in Kenya, she met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beadwork. Blown away by their craft and community, Chrissie worked with these women to design a bracelet emblazoned with one powerful word: LOVE. In a world that can feel heavy and discouraging at times, there is one thing that helps us all to thrive — LOVE. Relatable to every being in this world, LOVE is the common thread that connects us all, changes lives, and brings people together. What started as a personal passion project, blossomed into a global movement. Love Is Project has grown into an international brand, providing jobs and new opportunities to 1,600 female artisans in an increasing number of developing countries across the globe. Follow us as we grow through exciting partnerships, new product launches, and expanding our team.

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