LRG Online

About LRG Online

Lifestyle Retail Group (LRG Online) is a market-leading platform business that, through strategic acquisitions, is revolutionizing the retail landscape with its disruptive 360° retail platform. The platform empowers brands to devise global strategies for off-price retail while addressing a significant portion of the challenges prevalent in the industry. Leveraging a unique proposition and innovative technology, LRG aims to establish the world's largest discount-only, branded product sites partnering with over 4,500+ brands and retailers that showcase inventory to more than 150m annual consumers. Group Companies: 1. Secret Sales: Secret Sales is one of Europe's premier premium marketplaces for fashion, sportswear, and beauty products. Operating marketplace sites in the UK, Ireland, Belgium, and the Netherlands. 2. Dreivip: Dreivip is one of Spain's foremost destinations for non-full-price fashion, sportswear, and beauty products. The platform counts over 2.4 million members and experiences annual growth rates in double digits. Acquired by LRG in October 2023 and pivoted from a flash sales business to a full marketplace 3. Dress For Less: Dress-for-less is one of the DACH region's largest off-price retailers, trusted by millions of customers across 15 markets globally. Acquired by LRG in March 2024 and transformed into a marketplace offering presenting over 1000+ brands to over 20 million consumers that visit the site annually. 4. AFOUND: Afound was acquired from H&M in November 2025 and relaunched as the leading off-price marketplace across the nordic regions 5. Vroom & Dreesmann (V&D): V&D was acquired in June 2025 with a strategy to reposition the retailer as one of the most loved and iconic brand names in the Netherlands with a history spanning over 130 years. 6. To Be Dressed: TBD is targeted at Gen Z and Millennials as a curated marketplace for luxury and high-end fashion and sportswear. Acquired in June 2025

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