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About LSW Marketing

LSW Marketing, founded by award-winning public sector marketing leader Lisa M. Sherwin Wulf, helps B2G and B2B technology companies successfully market to the public sector—Federal, State and Local, K-12, and Higher Ed. With decades of experience, Lisa guides organizations through the complexities of marketing to the public sector, helping them increase awareness, drive demand, and accelerate growth. Whether you’re entering a public sector market, refining your strategy, or scaling your plans or team, LSW Marketing provides expert support in go-to-market marketing strategy, marketing plan development, content strategy, and fractional marketing leadership and execution to help you generate demand, grow your pipeline, and accelerate business growth. Case Studies: * 100%+ increase in web traffic to refreshed public sector and EDU pages * 40%+ increase in webinar registrations through partner co-promotion * Built and executed first 6 months of public sector marketing plan * LinkedIn YoY: 523% increase in impressions; 1008% increase in clicks, 39% higher click-through rate; 52% higher engagement rate * 9% website traffic growth at rebrand launch * Expanded public sector web presence increasing traffic and engagement * Delivered public sector message updates and verticalized content * Webinar exceeded registration goals; 20% of registrations from C-level audience using new messaging Read more at: https://lswmarketing.com/success-stories/ Every company’s public sector marketing journey is unique. Schedule a call with Lisa to discuss your needs and explore how LSW Marketing can help. Contact me at lisa@lswmarketing.com or book time on my calendar here: https://calendly.com/lswmarketing to discuss potential projects.

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