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About Lublin Metropolitan Tourism Organisation

Lublin Metropolitan Tourism Organisation is an association aimed at tourism promotion of the City of Lublin and the Lublin Metropolitan Area (LOM). We are a local tourist organisation, i.e. a special type of association bringing together and integrating local government units and entrepreneurs from the tourist industry, as described in the Act on the Polish Tourist Organisation (POT). Its objective is to promote tourism of the area in which it operates, to support operation and development of tourist information, to initiate, give opinions on and support development plans and modernisation of tourist infrastructure, all in cooperation with the POT. In our activities we focus on LOM, i.e. the city of Lublin and the functional area formed around it. We focus on the following areas of activity: - tourism promotion on the Internet: use of websites and social media, to promote tourism offers and products of association members; - tourism promotion in traditional media: use of emerging opportunities for effective advertising of tourism potential, as well as professional PR support for our members; - study tours: cooperation with the POT, its foreign offices, local government and industry partners in the implementation of study tours for the media and tourism industry representatives; - industry events: active participation in key fairs, conferences and meetings of the tourism industry from the perspective of association members; - trainings and workshops: organisation of trainings and workshops for association members; - publications: development of tourism publications concerning the City of Lublin and LOM; - analytics: study of tourism traffic - tourist information: supporting the operation and development of tourist information concerning the area of Lublin Metropolis.

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