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About Lux In Vivo

CLIENT-CENTRIC TRANSFORMATION Founded by Isabelle Aguerre, Lux in Vivo advises brands on the why, what, and how to transform from a product-centric approach to business to a more client-centric one. This is a strategic issue to build sustainable growth in today’s global fast-changing complex environment Lux in Vivo provides a holistic, customized approach to brands by helping them establish their client vision, values and strategy, and develop the building blocks to a «client ecosystem»: the visible blocks include actionable knowledge about the client and KPIs, as well as a service-oriented omnichannel experience; the underlying blocks are the adapted technology, data and processes, together with a client-focused collaborative organization Lux In Vivo assists pragmatically and concretely all aspects of the organization (Retail, Marketing, Digital, IT, HR...) every step of the way, working with these teams to develop roadmaps, milestones and actionable deliverables The result of this client-centric transformation is a unique client experience and increased client loyalty, both are key to sustain brand equity and long-term business growth

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