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About MAD//Masters by Rory Sutherland

There's a hell of a lot going on in marketing today. The pandemic has supercharged disruptive marketing trends, shifted the balance of power + created a new hierarchy of players, people + platforms. But look past the scary stuff + there's huge opportunity for savvy brands + marketers. MAD//Fest + legendary adman Rory Sutherland have joined forces to help marketers adapt, make sense of accelerated disruption + use the tried-and-tested recipe of using creativity, innovation + behavioural science into competitive advantage. MAD//Masters by Rory Sutherland is a 12 week CPD-accredited personal development programme. It’s created, hosted + assessed by Rory - one of the most influential + charismatic leaders in the global ad industry. Of course you can expect plenty of Rory’s lateral thinking, creative genius + unique brand of observational humour. You’ll also get access to live seminars with Rory + guest interviews with leaders + disruptors. You’ll also get feedback on your work from Rory if you take the optional assessment task at the end of the course. But this isn’t just any old online course. Participants will join a digital + physical network with live tutorials + meet-ups at MAD//Fest London, making MAD//Masters a vibrant year-round community for current + future industry leaders.

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