Maine Lobster Marketing Collaborative Email Formats

About Maine Lobster Marketing Collaborative

The Maine Lobster Marketing Collaboration wants to the world to know where to find the highest quality lobster with the most sustainable harvesting. What makes Maine Lobster unique? • Maine lobster is a culinary icon and economic powerhouse, employing thousands of Mainers and contributing more than $1 billion to the state’s economy each year. • The industry symbolizes the very essence of Maine – pristine waters, a rugged coast, premium products, hard work, and a legacy that reaches back more than 400 years. • This year, Maine lobstermen landed more than 120 million pounds of lobster with a record value of $457 million. • The industry is growing abroad, too. U.S. exports of live or processed lobster to China climbed from $2.1 million in 2009 to $90.5 million in 2014—and Maine accounts for more 80 percent of all U.S. lobster. • Lobster is a valuable resource in a vital ecosystem—and Maine lobstermen were practicing conservation long before “sustainability” became a buzzword. • For nearly 150 years, the Maine lobster industry and state government have worked collaboratively to manage this precious resource, building it into what we have today.

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