Marketing and Consumer Studies Research Centre

About Marketing and Consumer Studies Research Centre

About Us Director: Professor Fatema Kawaf Tel: +44 (0)115 941 8418 Email: macs@ntu.ac.uk Marketing and Consumer Studies Research Centre (MACS) includes academics with a wide range of interests and expertise across consumer behaviour, branding and brand identity, services research, and tourism experiences, amongst others. As a centre of over forty academics, we conduct fundamental and applied research with the aim to advance knowledge within an intellectually stimulating research environment in the Department of Marketing, across the entire Nottingham Business School and wider Nottingham Trent University community. Our centre adopts multi-disciplinary approaches to research investigating marketing phenomena in both business-to-business and business-to-consumer contexts drawing from different fields, such as business management, economics psychology, geography, tourism and hospitality studies. In our scholarly work we employ both quantitative (e.g. surveys, experiments, modelling) and qualitative research approaches (e.g. ethnography, interviewing, rhetorical analysis, and critical discourse analysis). MACS disseminates research findings in top peer-reviewed journals and through interdisciplinary as well as subject-specialist conferences. Our research is undertaken for a variety of international, national and local organisations. In recent years, these have been as diverse as: Newton Fund, British Council, Economic and Social Research Council (ESRC), European Commission, The British Academy, Dutch Research Council/De Nederlandse Organisatie voor Wetenschappelijk Onderzoek, Academy of Marketing, government departments, Nottingham City Council, sports governing bodies, local authorities and private companies.

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