Mathews Marketing Group

About Mathews Marketing Group

Mathews Marketing understands and specializes in marketing research and media integration. Our business model spans over 117 years when Mr. Julius Mathews built his northeast newspaper representation company through his personal relationship with J. Walter Thompson himself; whose agency specialized in print advertising in magazines and newspaper at the time. Today Mathews Marketing is best known for their application of highly defined, goal and criteria driven target marketing research to a wide array of media. We integrate state-of-the-art on-line and off-line targeting for: • A portfolio of zip code targeted, high quality print products for the automotive, tourism, financial, real estate, restaurant, retail and healthcare industries. • The MaX Advertising Exchange…an open platform on-line exchange for display advertising to over 200,000 websites worldwide. • Alert-Me-Now…weather based marketing programs using real-time data to deliver targeted on-line and email advertising. • Mathews Mobile…national platform to provide targeted display, text and couponing products to local and national retail advertisers. • Hyper-targeted email for use in retail and travel consumer acquisition, specialized HR recruitment in key industries like medical, engineering, and energy. • Our portfolio is diverse. Mercedes Benz, Land Rover, Cunard, Healthnet, Canadian Tourism, Navy Recruitment, and hundreds more over the last 12 years. Specialties• Superior research and target marketing applications for a variety of digital and print media. • Integrating different media platforms into delivering a cohesive marketing message efficiently. • Provider of comprehensive, turn-key advertising programs. • Research and market analysis outputs are “actionable”, not static.

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